WHY PROFESSIONAL EVENT CONTENT
BY GAVIN WALTERS, CONTENT DIRECTOR
Developing a content strategy can bring great value to your customers, but the issue with any content strategy is time. Not to mention the added pressure of managing expectations, usually on a very tight budget!
As a Content Director, with over two decades of experience in the industry, I appreciate the incredible effort and skill required to create and execute professional content for events. At International Productions, we have Event Management and Content Production departments working side-by-side, so I get to see the good and the bad when it comes to events.
I regularly witness the balancing act required to ensure all the elements come together on time and on budget; usually involving some ideas or add-ons overlooked on the final run-sheet. And all too often this includes content!
Content is my domain, and perhaps that makes me slightly biased, however I truly believe content is not an event luxury to be case aside when the purse-strings have to be tightened.
Content is vital to the success of an event and can considerably increase ROI
Content can be as simple as a presentation to accompany your report at your company AGM, or as extensive as an award build, including opening videos, category slides, title slides, winner’s videos and highlights on blend screens.
Removing professional content from your budget and leaving it to the intern to go crazy with their iPhone is undermining your client and their guests’ expectations, while leaving yourself with no way to promote the event and its outcomes afterwards.
All content produced for an event has the potential to be repurposed, reimagined and re-shared for years to come – using some fuzzy mobile images or rudimentary desktop presentation will leave your image and the legacy of your event with much to be desired.
We work with our clients to produce outstanding creative content which we then optimise for website or social media channels, or 360-degree and virtual-reality content which we reimagine into an interactive experience for a trade show stand. These are just some examples of how great results can make very happy Marketing and Public Relations departments, who can further use the content for corporate collateral, digital or print.
At International Productions, we revel in devising new ways to accommodate your requirements and create something unique for you. When organising your next event, why not consider making your content the star of the show?
Gavin Walters is a Content Director at International Productions. No matter how big or small your event or budget, or how tight your deadlines are, International Productions delivers world-class event management and content production services that will meet your event objectives and communicate your key messages every time.